Product Marketing Case Studies
A selection of product marketing case studies focused on positioning, go-to-market strategy, and translating complex products into clear, adoption-driven narratives.
Most of my work sits at the intersection of product, marketing, and sales — ensuring that what’s built is clearly understood, effectively positioned, and successfully brought to market.
Digiotouch: AI Product Launch & Go-To-Market Strategy
Repositioned an AI meeting assistant from a note-taking tool to a workflow solution, aligning messaging, campaigns, and sales enablement to improve product understanding and adoption across markets. Contributed to +40% organic traffic growth and +20% increase in qualified leads through product-led messaging and content strategy.
ISSSA: B2B Go-To-Market Strategy & Market Entry
Defined ICP, positioning, and market entry strategy for a new B2B product, combining competitive analysis and risk assessment to guide launch decisions and reduce time-to-market.
C12: B2B SaaS Go-To-Market Strategy
Built a full GTM and positioning strategy for a deep tech product, focusing on translating complex technology into clear, application-driven messaging and thought leadership.
Technical Platform Messaging & Ecosystem Communication
Led communication and dissemination for a Horizon Europe project, translating complex technical frameworks into clear narratives across stakeholders, partners, and markets.
Brand Messaging & Content Strategy (Consumer Product)
Contributed to brand messaging through content and social media, ensuring consistency in positioning and audience engagement within a competitive consumer category.