Product Adoption Strategy: Why Positioning Determines Adoption A strong product adoption strategy is often treated as a post-launch concern. Teams …
Hi, I'm Simran
I’m a product-focused marketer with 6+ years of experience across AI SaaS and B2B companies. I specialise in product positioning, go-to-market strategy, and translating complex products into clear, compelling narratives.
From launches to adoption, my work focuses on one thing: helping products make sense to the people they’re built for.
I think about products, positioning, and the space between what’s built and what’s understood.
Over the past few years, I’ve worked across different kinds of product launches — from consumer experiences to AI tools and B2B platforms. While the industries and audiences changed, one pattern showed up consistently: when something didn’t land, the issue was rarely the product itself. It was the framing.
That observation shapes this space.
I’m interested in how categories get defined, how brands stretch into new territories, and how positioning decisions influence adoption. More often than not, clarity outperforms complexity.
Most of my work sits at the intersection of product and marketing — translating features into outcomes, narrowing audiences instead of broadening them, and helping teams articulate why a product matters.
Here you’ll find reflections on product marketing, positioning, and go-to-market thinking — sometimes through real projects, sometimes through hypothetical strategy exercises.
I’m currently exploring Product Marketing opportunities across the EU.
If something here resonates, I’d be glad to connect.
Years of Experience
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my work
Professional Experience
2023-2025
Product Marketing Specialist
Digiotouch
Supported go-to-market campaigns across 4+ international markets, including product launches, webinars, and industry events
Collaborated with product, design, and development teams to align messaging and launch execution
Increased organic traffic by 40% through search-driven product content and website optimisation
Contributed to lead generation growth (+20%) through content-driven lifecycle campaigns
Led communications for an EU-funded innovation project, including webinars, press updates, and community engagement
2022-2023
Digital Marketing Specialist
Riviera Secrets
Built the Riviera Secrets website from scratch, ensuring a mobile-first and SEO-optimised structure
Grew social media engagement by 35% and followers by 25% through consistent content and audience-focused campaigns
Optimised landing pages and CTAs, improving click-through rates by 10%
Produced SEO-driven blogs, guides, and promotional content to support organic traffic growth
Ran targeted digital campaigns promoting seasonal property listings to drive inquiries
2022-2024
Product Marketing & Communications Specialist
openDBL
Horizon Europe Digital Building Logbook Project
- Led communication and dissemination strategy for an EU Horizon innovation project in the AECO sector
- Translated complex technical platform developments into clear narratives for industry stakeholders
- Coordinated messaging across European partners, research institutions, and market audiences
- Developed content and updates supporting platform awareness and ecosystem engagement
2022-2023
Marketing Strategy & Project Lead
ISSSA
Conducted competitive and market analysis to define positioning for a new B2B offering
Led development of a go-to-market roadmap, outlining launch strategy, channels, and execution plan
Performed risk and SWOT analysis to guide strategic decision-making and market entry
Presented market insights and strategic recommendations to leadership stakeholders
Skills
How I Approach Product Marketing
01
Product Positioning & Messaging
Defining clear product narratives that translate complex features into compelling value propositions, ensuring products resonate with the right audience.
02
Go-to-Market Strategy
Designing structured GTM plans that align product, marketing, and sales teams to successfully launch products and drive market adoption.
03
Market & Competitive Insights
Conducting market research, competitor analysis, and audience segmentation to identify opportunities and guide positioning decisions.
04
Product Launch Campaigns
Supporting product launches through coordinated campaigns, webinars, and content initiatives that drive awareness and engagement.
05
Product Education & Adoption
Developing product-focused content and messaging that help users understand, adopt, and derive value from new products or features.
06
Data-Informed Strategy
Using analytics and performance insights to refine messaging, optimise campaigns, and improve product adoption outcomes.
Product Marketing Projects
Selected Product Marketing Work
Digiotouch:
AI Product Go-To-Market
Led positioning and go-to-market for an AI meeting assistant across multiple markets — aligning product messaging, campaigns, and sales enablement to improve product understanding and adoption.
ISSSA:
B2B Market Entry Strategy
Developed a go-to-market and positioning strategy for a new B2B product, including ICP definition, competitive analysis, and risk-informed market entry planning.
C12:
B2B SaaS Go-To-Market Strategy
Built a full GTM and positioning strategy for a deep tech SaaS product, focusing on translating complex technology into clear, application-driven messaging.
blog
Product Marketing Notes
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