Digiotouch AI – Trade Shows & Lead Generation
Curated and executed campaigns for major global trade shows to drive brand awareness and lead generation for an AI-powered meeting assistant.
Goal
To increase visibility and generate high-quality leads for Digiotouch AI by executing targeted campaigns at key European and global trade shows, including Latitude59, Slush 2023 & 2024, Africa Tech Festival, and World AI Cannes Festival.
Key Results
Generated 20% lead conversion rate across multiple global trade shows.
Strengthened brand recognition at major international tech events.
Delivered successful campaigns at events with high audience engagement.
Tools
HubSpot, Canva, SEMrush, Google Analytics, LinkedIn Ads, YouTube, Instagram, X
Context & Challenge
The challenge was to create compelling, engaging campaigns tailored for each event’s audience while maintaining a consistent brand message for Digiotouch AI. I focused on driving interaction with live product demos and post-event lead nurturing.
What I Did
Curated and executed pre-event digital campaigns and on-site promotions for major trade shows like Latitude59, Slush, and the Africa Tech Festival.
Delivered live demonstrations of Digiotouch AI, showcasing its features to key stakeholders.
Created and optimized event-specific marketing materials, including product flyers, banners, and digital content.
Coordinated post-event lead follow-up through CRM and email newsletters.
Analyzed event performance, tracking ROI and adjusting strategies for future shows.
Outcome/Results
The trade show campaigns resulted in enhanced brand visibility, valuable partnerships, and high-quality leads, supporting Digiotouch AI’s global growth and positioning in the competitive AI market.
