Digiotouch AI – GTM Strategy & Market Research
Led competitive research and go-to-market plan for AI-powered meeting assistant.
Goal
To define and launch a go-to-market (GTM) strategy for Digiotouch AI, an AI meeting assistant that transcribes, translates, and summarizes meetings, positioning it for success across European B2B sectors.
Key Results
Developed a comprehensive GTM strategy that highlighted key value propositions.
Conducted in-depth competitor analysis to understand market gaps.
Delivered a phased product launch with a clear roadmap for sales and marketing.
Tools
Google Forms, Typeform, Canva, Trello, Excel, Google Slides, SEMrush, LinkedIn
Context & Challenge
The challenge was differentiating Digiotouch AI in the crowded AI tools space. With deep competitor research, I identified key competitors’ strengths and weaknesses, using insights to position Digiotouch as a more user-friendly, multilingual alternative.
What I Did
Conducted in-depth competitor research to assess the AI meeting tools landscape and uncover differentiation opportunities.
Mapped target personas and pain points using surveys and secondary research.
Designed a GTM roadmap focusing on pricing, messaging, and the phased product launch.
Aligned marketing efforts with the product’s multilingual capabilities.
Created pitch decks, mock campaigns, and internal documentation for sales enablement.
Outcome/Results
The GTM strategy resulted in clear product positioning and early traction in the European market. Competitor insights helped refine the product’s messaging and contributed to a targeted approach for launching across key regions.
