AI has revolutionized how we approach marketing, transforming workflows and boosting efficiency. As someone constantly juggling content creation, campaign management, and audience engagement, I rely on a select set of tools to keep everything running smoothly. Here’s my AI-powered marketing toolkit: 1. Digiotouch AI: Simplifying Workflow Management Digiotouch AI has been a game-changer in organizing […]
Author: Simran Bhavsar
The Power of Authenticity in Marketing: Why It’s Your Secret Weapon for Success
In today’s digital world, where marketing messages flood every corner of our screens, it’s no surprise that consumers are craving something real. We’re all tired of cookie-cutter ads and sales pitches that feel more like a script than a story. That’s why I’ve come to realize that authenticity is one of the most powerful tools […]
End-of-Year Reflection: Key Lessons & Wins in Marketing
As 2024 draws to a close, I’ve found myself looking back at the year and reflecting on the challenges, lessons, and wins I’ve experienced in my journey as a digital marketer. This year has been a whirlwind of change, growth, and unexpected discoveries. Working remotely from France, managing global campaigns, and collaborating with diverse teams […]
Navigating Remote Work as a Digital Marketer
Working from home for the past two years as a digital marketer has been a transformative experience. Based in France, I’ve learned how remote work affects productivity, creativity, and personal well-being. While the flexibility has been a blessing, there are challenges that I hadn’t anticipated. Here’s a look into my remote work journey—what’s worked, what […]
Building Brand Awareness for Tech Startups: Strategies that Work
Starting out in the tech world is no small feat, especially for new startups with limited budgets and fierce competition. Creating brand awareness from scratch requires a mix of creativity and strategic thinking. My experiences with Digiotouch and DoubleThink Media in building brand visibility from the ground up have revealed that, while the journey can […]
The Evolution of AI in Digital Marketing: Real-World Applications and Results
The digital marketing landscape has always been fast-paced, with new tools, channels, and strategies emerging almost daily. However, the recent wave of artificial intelligence (AI) innovation is reshaping the industry more rapidly than ever. What was once just a buzzword has quickly evolved into a fundamental driver of how companies connect with their customers, craft […]