Product Marketing Case Studies
A collection of product marketing projects spanning AI, SaaS, deep tech, and B2B startups. These case studies demonstrate my approach to product positioning, messaging, go-to-market strategy, and translating complex technologies into customer-focused narratives.
My work sits at the intersection of product, marketing, and sales—helping teams understand their customers, define compelling product narratives, and bring new products to market with clarity and confidence.
AI Product Launch & Go-to-Market Strategy
Developed positioning, messaging, and go-to-market strategy for an AI meeting assistant, repositioning it from a note-taking tool to a workflow solution. Created sales enablement assets and product-led messaging that contributed to 40% organic growth and a 20% increase in qualified leads.
Product Marketing for a Luxury Retail Intelligence Platform
Created a product marketing strategy for an AI-powered retail intelligence platform, defining positioning, messaging, ICPs, and go-to-market recommendations that translated complex AI capabilities into customer-focused value propositions.
Deep Tech Go-to-Market Strategy
Designed a go-to-market strategy for a deep technology company, combining market research, competitive analysis, positioning, and messaging to translate complex technology into clear commercial value.
B2B Go-to-Market & Market Entry Strategy
Developed a market entry strategy for a B2B french tech startup, including ICP definition, competitive analysis, positioning, and launch recommendations to support product-market fit and accelerate market entry.
Technical Product Communication & Ecosystem Marketing
Led communication strategy for a Horizon Europe innovation project, translating technical concepts into accessible narratives across digital channels, stakeholder communications, and educational content.
Brand Messaging & Content Strategy
Built brand messaging and content strategy for a consumer-facing business, creating consistent storytelling across digital channels to strengthen positioning, audience engagement, and organic visibility.