Overview

• Project: openDBL (Horizon Europe)
• Industry: Building Logbook/ AECO
• Scope: Product Communication & Dissemination
• Role: Product Marketing & Communications Specialist
• Focus: Messaging, stakeholder communication, ecosystem engagement

Context

openDBL was a Horizon Europe innovation project focused on developing a digital building logbook platform to standardise and digitise building lifecycle data across the AECO industry.

The platform was developed collaboratively by multiple partners, including research institutions, technology providers, and industry stakeholders.

My role focused on communication and dissemination — ensuring that the platform, its developments, and its value were clearly understood across a diverse ecosystem.

Problem

• High technical complexity: Platform developments were difficult to communicate clearly to non-technical audiences
• Diverse stakeholders: Research, industry, and policy audiences required different messaging
• Low awareness: Digital building logbooks were still an emerging concept
• Multi-partner alignment: Communication needed to remain consistent across multiple organisations

Without clear communication, there was a risk of low engagement and limited ecosystem understanding.

Approach

The focus was on translating technical developments into clear, structured communication, while ensuring alignment across stakeholders.

1. Stakeholder Mapping & Communication Needs

• Identified key stakeholder groups:
  • technical partners
  • industry professionals
  • ecosystem participants
• Adapted messaging based on audience type

👉 Insight: Different stakeholders required different levels of detail and framing.

2. Messaging & Content Development

• Translated technical updates into accessible, non-technical narratives
• Focused communication on:
  • practical applications
  • industry relevance
  • long-term impact

👉 Insight: Clear communication is essential for bridging the gap between innovation and understanding.

3. Dissemination Strategy

• Supported communication across:
  • website updates
  • webinars and events
  • project announcements and reports
• Ensured consistency across multiple European partners

👉 Insight: In multi-partner environments, consistency is key to maintaining clarity and credibility.

Execution

• Led communication and dissemination activities across the project
• Created content to explain platform developments and use cases
• Supported webinars and industry-facing initiatives
• Coordinated messaging across European partners and stakeholders
• Maintained ongoing communication to support ecosystem engagement

Impact

• Improved clarity and accessibility of technical platform communication
• Enabled stronger stakeholder understanding and engagement
• Supported visibility and awareness of the project across the ecosystem
• Strengthened alignment across partner communication efforts

Key Learnings

• In technical products, communication is critical to adoption
• Effective product marketing requires adapting messaging to different stakeholder groups
• Dissemination is not just distribution — it’s about ensuring understanding
• Aligning multiple stakeholders is a core part of product communication in complex ecosystems